- /'tʃren(ə)l ˌkæptɪn/ nouna business which controls or has the most influence in a distribution channel● The production company became a channel captain by acquiring a number of important retail outlets.● Only businesses with enough financial resources to acquire other companies can become channel captains.
Marketing dictionary in english. 2015.
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captain — / kæptɪn/ noun same as channel captain … Marketing dictionary in english
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